100843 - Virginia Tech Applied Digital Marketing Certificate Program
Overview
The Virginia Tech Applied Digital Marketing Certificate Program is designed for professionals seeking to build modern, AI-powered digital marketing expertise. This program provides learners with practical and strategic knowledge in areas such as content marketing, social media, analytics, campaign optimization, and emerging AI-driven marketing tools. Through hands-on applications and real-world case studies, participants develop the skills needed to plan, execute, and evaluate effective digital marketing campaigns while adapting to the rapidly evolving digital landscape.
The learners can develop these skills:
- AI audience targeting and remarketing
- AI content creation and optimization
- AI driven SEO
- AI e-commerce personalization
- AI email automation
- AI forecasting
- AI Google Ads management
- AI mobile marketing
- AI social media creatives
- AI storytelling and engagement
- Answer Engine Optimization (AEO)
- Automated content workflows
- Campaign optimization with AI
- Creative automation
- Digital marketing strategy
- Domain and hosting setup
- Ethical AI use
- Generative Engine Optimization (GE))
- Predictive analytics
- Programmatic advertising
- Smart bidding and budgeting Website creation
For more information please visit Applied Digital Marketing: AI Analytics & Automation
The Virginia Tech Professional Certificate Program in Applied Digital Marketing is provided in partnership with Simplilearn.