Every action leading up to, during, and after an event creates data. What type of data is available, how its acquired, and what is done with it are all part of the event professional’s role. Event leaders understand how to extract actionable information from the mountain of unstructured information created by the activities of attendees, speakers, staff, and clients. Through new technology, such as RFID readers, Android Beam, ecards, and others, planners can now track attendee movements, spending, and event evaluation like never before. 

With this new data comes greater responsibility to manage and protect it. It is not necessary or even feasible that every event professional become a data scientist. However, event professionals need to understand what data is available, how to collect it, and how to work with internal and external teams to extract answers that will enhance and improve the event experience for all involved.

Learner Outcomes

Benefits of attending:
  • Understand the challenges for event professionals managing and mining data
  • Review the Big Data, benefits and challenges
  • Comprehend what data is useful and how to communicate with your IT professionals
  • Evaluate emerging data analytics tools in meeting and event operations and strategic decision-making
  • Extract actionable information from the sea of available data
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