Every action leading up to, during, and after an event creates data. What type of data is available, how its acquired, and what is done with it are all part of the event professional’s role. Event leaders understand how to extract actionable information from the mountain of unstructured information created by the activities of attendees, speakers, staff, and clients. Through new technology, such as RFID readers, Android Beam, ecards, and others, planners can now track attendee movements, spending, and event evaluation like never before. 

With this new data comes greater responsibility to manage and protect it. It is not necessary or even feasible that every event professional become a data scientist. However, event professionals need to understand what data is available, how to collect it, and how to work with internal and external teams to extract answers that will enhance and improve the event experience for all involved.

Learner Outcomes

Benefits of attending:
  • Understand the challenges for event professionals managing and mining data
  • Review the Big Data, benefits and challenges
  • Comprehend what data is useful and how to communicate with your IT professionals
  • Evaluate emerging data analytics tools in meeting and event operations and strategic decision-making
  • Extract actionable information from the sea of available data

Enroll Now - Select a section to enroll in

Section Title
Analytics and Data Management in Meetings and Events (EEP)
9:00AM to 4:00PM
Oct 25, 2019
Schedule and Location
Contact Hours
  • Virginia Tech - National Capital Region
569390 Registration non-credit $695.00
Section Notes

The Virginia Tech Research Center — Arlington
900 N Glebe Rd, 2nd floor
Arlington, VA 22203

Directions and Parking: https://ncr.vt.edu/discovery/research_center_arlington.html

SCHEDULE: Registration begins at 8:30 a.m. and class runs 9 a.m.- 4 p.m., with a networking lunch 

REFUND AND CANCELLATION POLICY: Refund requests must be received 14 calendar days prior to the program start date. A $100 administrative fee will be deducted from all refunds. Requests should be sent by email or by initiating a drop request through the student portal in our online registration system. As an alternative to a refund, you may send a substitute at no additional cost. Please contact us at 540-231-5182 or e-mail cpeinfo@vt.edu to request a substitution. Please note: refunds will not be issued for no-shows or for cancellations received on or after the program start date. 

In the unlikely event that this program is cancelled or postponed due to insufficient enrollments or unforeseen circumstances, the university will fully refund registration fees but cannot be held responsible for any other expenses, including cancellation or change charges assessed by airlines, hotels, travel agencies, or other organizations.

FOR MORE INFORMATION: Visit the website: http://www.pamplin.vt.edu/execed
For weather or disaster-related information, you will be contacted via email by the program organizers.

Should you have any questions concerning your registration, please contact Conference Registration at 540-231-5182 or email cpeinfo@vt.edu.

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