How do you turn a passion for brewing into a successful business? Owning a brewery is more about running a business than brewing beer. Only 15 participants are accepted for this intimate 5-day class designed for brewers, entrepreneurs, and connoisseurs who wish to understand the essentials of opening a craft brewery.

Taught by successful brewers and owners as well as business professionals, each day will take you deeper into the process as you gather helpful information about:

  • Planning
  • Inventory Control
  • Crafting a Business Plan
  • Financing
  • Marketing
  • Distribution
  • Quality Control
  • Trademarking and Intellectual Property
  • Insurance
  • TTB and ABC Licensing
  • Vendors
  • Sourcing equipment and ingredients
  • Employee Relations

Schedule: Monday, Tuesday, Thursday and Friday will begin at 8am at the Hotel Roanoke and afternoons will be spent at a host brewery. Breakfast and lunch will be provided on these days, and transportation to the brewery will be provided. Wednesday will be a one-day internship at a host brewery to be assigned at a later date. Lunch on your own Weds.Updates to the schedule will be posted on our website www.cpe.vt.edu/beer.

For more information see our website www.cpe.vt.edu/beer.

For weather or disaster related information, please call (540)231-9489  Contact Sally McQuinn with any questions smcquinn@vt.edu.


"If you are considering or in the planning stages of opening a brewery then this is the course to take. It touches on all areas of the industry and allows you to make an informed decision and create a plan."

"This program should be your first investment in becoming a commercial brewer."

"If you are looking to get into the craft beer business in Virginia, you have to go to this class. The industry knowledge that is concentrated into this one week is unparalleled in the quality and access to assistance."
Enroll Now - Select a section to enroll in
Section Title
Business of Brewing
M, T, W, Th, F
8:00AM to 5:00PM
Jan 16, 2023 to Jan 20, 2023
Schedule and Location
Contact Hours
  • Virginia Tech - Roanoke Center
565491 Standard Fee $895.00
Section Notes

Virginia Tech Roanoke Center at The Roanoke Higher Education Center
108 N Jefferson St.
Roanoke, VA 24016

Lodging: A room block is being held at the Hotel Roanoke for the nights of Jan 15-Jan 21, 2023. Rooms are $122 for a single or double plus tax. For reservations please contact the hotel directly at 540-985-5900 or toll free at 866-594-4722 between the hours of 8am and 5:30pm Monday - Friday and ask for the Business of Brewing room block. The deadline to make a reservation is January 6, 2023.

Program Schedule: Monday, Jan 16 - Friday, Jan 20, 2023  8:00am-5:00pm

Refund and Cancellation Policy: Refund requests must be received 14 calendar days prior to the program start date. A $400 administrative fee will be deducted from all refunds. Requests should be sent by email or by initiating a drop request through the student portal in our online registration system. As an alternative to a refund, you may send a substitute at no additional cost. Please contact us at 540-231-5182 or e-mail cpeinfo@vt.edu to request a substitution. Please note: refunds will not be issued for no-shows or for cancellations received on or after the program start date. 

In the unlikely event that this program is cancelled or postponed due to insufficient enrollments or unforeseen circumstances, the university will fully refund registration fees but cannot be held responsible for any other expenses, including cancellation or change charges assessed by airlines, hotels, travel agencies, or other organizations

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