How do you turn a passion for brewing into a successful business? Owning a brewery is more about running a business than brewing beer. Only 15 participants are accepted for this intimate 5-day class designed for brewers, entrepreneurs, and connoisseurs who wish to understand the essentials of opening a craft brewery.

Taught by successful brewers and owners as well as business professionals, each day will take you deeper into the process as you gather helpful information about:

  • Planning
  • Inventory Control
  • Crafting a Business Plan
  • Financing
  • Marketing
  • Distribution
  • Quality Control
  • Trademarking and Intellectual Property
  • Insurance
  • TTB and ABC Licensing
  • Vendors
  • Sourcing equipment and ingredients
  • Employee Relations

Schedule: Monday, Tuesday, Thursday and Friday will begin at 8am at the Hotel Roanoke and afternoons will be spent at a host brewery. Breakfast and lunch will be provided on these days, and transportation to the brewery will be provided. Wednesday will be a one-day internship at a host brewery to be assigned at a later date. Lunch on your own Weds.Updates to the schedule will be posted on our website www.cpe.vt.edu/beer.

For more information see our website www.cpe.vt.edu/beer.

For weather or disaster related information, please call (540)231-9489  Contact Sally McQuinn with any questions smcquinn@vt.edu.


"If you are considering or in the planning stages of opening a brewery then this is the course to take. It touches on all areas of the industry and allows you to make an informed decision and create a plan."

"This program should be your first investment in becoming a commercial brewer."

"If you are looking to get into the craft beer business in Virginia, you have to go to this class. The industry knowledge that is concentrated into this one week is unparalleled in the quality and access to assistance."
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
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